Tour des Femmes?

Can women save the Tour de France?

The race covers 2000 miles and takes 23 days, winding along country roads, through city streets, and up tortuous mountain passes. The rider with the lowest aggregate time is the overall winner, although there are team prizes as well. But the world’s premier cycling event is reeling. Between 1995 and 2010 only one winner wasn’t linked to doping, which is affecting its popularity.

Thirty years ago Tour organizers included a parallel women’s Tour, using the same finish lines, but the event was cancelled after five years. Women’s sports have come a long way since the ‘80s, however. Many female athletic events attract a larger male than female audience. And doping scandals are rare among women.

Other endurance sports, like marathon or triathlon, have women’s divisions at the elite level. The hope here is that stars will emerge that can bring in additional viewers—as has happened in tennis and golf. With all the scandals, the sport needs help.

It wouldn’t be the first time women have ridden to the rescue.

Douglas R. Tengdin, CFA

Chief Investment Officer

By |2013-08-02T09:58:44+00:00August 2nd, 2013|Global Market Update|0 Comments

About the Author:

Mr. Tengdin is the Chief Investment Officer at Charter Trust Company and author of “The Global Market Update”. The audio version of each post can be heard on radio stations throughout New England every weekday. Mr. Tengdin graduated from Dartmouth College, Magna Cum Laude. He received his Master of Arts from Trinity Divinity School, Magna Cum Laude and received his Chartered Financial Analyst (CFA) designation in 1992. Mr. Tengdin has been managing investment portfolios for over 30 years, working for Bank of Boston, State Street Global Advisors, Citibank – Tunisia, and Banknorth Group. Throughout his career, Mr. Tengdin has emphasized helping clients manage their financial risks in difficult environments where they can profit from investing in diverse assets in diverse settings. - Leave a comment if you have any questions—I read them all! - And Follow me on Twitter @GlobalMarketUpd

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