The Competitive Edge (Part 5)

So how do you acquire a competitive edge?

The answer is simple: you already have one. As in sports, all people have something that they’re good at. Whether it’s understanding how a store’s layout might be confusing or knowing what kind of computer games kids are playing, everyone has some kind of expertise.

As we go about our daily lives, we all have favorite activities, favorite stores, favorite brands that we use. We become experts on motorcycles, camping gear, or farm equipment. Suppose you work in a hospital; you likely have a better understanding of which medical devices are popular right now than most financial professions, because you see the these products in action every day.

Insight you achieve from your everyday interactions is often more valuable than Wall Street’s research. People know when an activity is increasingly popular, or when a company seems to be offering good value to its consumers. When Apple was able to offer the iPod at a lower price than any of the MP3 players already out there, many investing pros were skeptical—but consumers lapped it up. Offering a cheap, convenient way to listen to 99-cent songs was a winning formula.

When people focus on what they already understand, they are more likely to be able to hold on through the many ups and downs of the market. In the short run stock prices seem disconnected from a company’s success. But in the long run there is a 100 percent correlation.

Investing is a competitive activity where everyone wants to be above average. But if you use the expertise you already have, you’ll be more likely to achieve your financial goals—and have some fun along the way!

Douglas R. Tengdin, CFA
Chief Investment Officer
Hit reply if you have any questions—I read them all!

Follow me on Twitter @GlobalMarketUpd

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By | 2014-09-11T09:48:27+00:00 October 28th, 2011|Global Market Update|0 Comments

About the Author:

Mr. Tengdin is the Chief Investment Officer at Charter Trust Company and author of “The Global Market Update”. The audio version of each post can be heard on radio stations throughout New England every weekday. Mr. Tengdin graduated from Dartmouth College, Magna Cum Laude. He received his Master of Arts from Trinity Divinity School, Magna Cum Laude and received his Chartered Financial Analyst (CFA) designation in 1992. Mr. Tengdin has been managing investment portfolios for over 30 years, working for Bank of Boston, State Street Global Advisors, Citibank – Tunisia, and Banknorth Group. Throughout his career, Mr. Tengdin has emphasized helping clients manage their financial risks in difficult environments where they can profit from investing in diverse assets in diverse settings. - Leave a comment if you have any questions—I read them all! - And Follow me on Twitter @GlobalMarketUpd

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