“Pimp your Whopper”

Burger King is trying to jazz up it’s image. They’re betting that a hip-hop style will jump-start results.

The Miami-based company has unveiled plans to build “Whopper Bars,” similar to McDonald’s McCafe coffee bars. Only these are built around the chain’s signature sandwich. Featuring chrome, wood, and plasma-screened TVs with flames on them, the restaurant will build up to 10 types of Whoppers in front of the customer with “theater and panache” according to company spokesmen.

Gee, like—Subway? Or the Chinese food joint at the airport? No offense, but fast-food workers usually aren’t the best “presentation artists.” I go to a Burger joint for food, not theater. The key to chain performance is operators and location. Having the “Angry Whopper” or “Pimp your Whopper” doesn’t seem to cut it..


Douglas R. Tengdin, CFA
Chief Investment Officer
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By | 2017-07-17T12:35:25+00:00 April 1st, 2008|Global Market Update|0 Comments

About the Author:

Mr. Tengdin is the Chief Investment Officer at Charter Trust Company and author of “The Global Market Update”. The audio version of each post can be heard on radio stations throughout New England every weekday. Mr. Tengdin graduated from Dartmouth College, Magna Cum Laude. He received his Master of Arts from Trinity Divinity School, Magna Cum Laude and received his Chartered Financial Analyst (CFA) designation in 1992. Mr. Tengdin has been managing investment portfolios for over 30 years, working for Bank of Boston, State Street Global Advisors, Citibank – Tunisia, and Banknorth Group. Throughout his career, Mr. Tengdin has emphasized helping clients manage their financial risks in difficult environments where they can profit from investing in diverse assets in diverse settings. –
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