Oh The Places They’re Going!

At first, I thought it was a prank.

Yesterday I received an email announcing that Dartmouth had named its Medical School—one of the oldest med schools in the country—the Geisel Medical School. For many people that name means nothing. But most people around Hanover have heard that name before. Theodore Geisel, Dartmouth Class of 1925, was the real-life name for Dr. Seuss. Dartmouth just re-christened its graduate school in medicine, The Doctor Seuss Medical School.

As I said, at first, I thought it was some kind of hoax or a late April Fool’s Day trick. But after checking the news outlets and Dartmouth’s own web site, it seems to be true. In recognition of the significant financial contributions the Geisel family has made to the institution over the years, the school is honoring them in this way. Wow.

The mind reels with the implications. Will the bursar’s office have Grinch signs over it? Will unlucky patients be operated on by Thing 1 and Thing 2? And will the ENT—ears, nose, throat—doctors be populated by the elephant Horton and his relatives—the one who heard the Who? Will hospital volunteers wear Cat-in-the-Hat jumpers?

Image and branding are important in business. New Coke was a disaster, but at least management knew how to reverse course. When Bill Gates introduced Windows 98 during a press conference and it promptly displayed the Blue Screen of Death and crashed, it established the system’s reputation as a buggy, error-prone program. What image does the Dr. Seuss Medical School bring to mind for you?

Ted Geisel was a creative, generous man with an amazing literary legacy. But I’m afraid that his eponymous med school will be a marketing mistake.

Douglas R. Tengdin, CFA
Chief Investment Officer
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By | 2017-07-17T12:34:55+00:00 April 6th, 2012|Global Market Update|0 Comments

About the Author:

Mr. Tengdin is the Chief Investment Officer at Charter Trust Company and author of “The Global Market Update”. The audio version of each post can be heard on radio stations throughout New England every weekday. Mr. Tengdin graduated from Dartmouth College, Magna Cum Laude. He received his Master of Arts from Trinity Divinity School, Magna Cum Laude and received his Chartered Financial Analyst (CFA) designation in 1992. Mr. Tengdin has been managing investment portfolios for over 30 years, working for Bank of Boston, State Street Global Advisors, Citibank – Tunisia, and Banknorth Group. Throughout his career, Mr. Tengdin has emphasized helping clients manage their financial risks in difficult environments where they can profit from investing in diverse assets in diverse settings. - Leave a comment if you have any questions—I read them all! - And Follow me on Twitter @GlobalMarketUpd

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