Facebook Nation?

Is Facebook everywhere?

Every day, over 120 million Americans check their Facebook pages. Of those, around 100 million do it on a smart-phone. That’s a lot of friending, liking, and posting. And it’s a lot of data that Facebook is collecting. Because when you "like" something–just touching the button–you’re telling Facebook’s marketers that they might be able to sell you something.

Facebook now offers customization on a massive scale. It’s like TV, but with ads that know whether you’re a parent with young children, or a daily coffee drinker who hasn’t gotten your daily caffeine fix yet. In any case, those annoying ads might just be useful, especially when the offer you coupons to the store right across the street.

And it’s now a global phenomenon, with 700 million daily users globally in June. In the UK, the statistics are similar to the US: 40% of the population accesses the service every day; 80% on mobile devices. This kind of use allows advertisers to come up with creative campaigns to drive results.

So say goodbye to AT&T-like ads that tells us to "Reach out and touch someone." Whatever we like is now going to reach out to us.

Douglas R. Tengdin, CFA

Chief Investment Officer

By | 2013-08-14T09:28:05+00:00 August 14th, 2013|Global Market Update|1 Comment

About the Author:

Mr. Tengdin is the Chief Investment Officer at Charter Trust Company and author of “The Global Market Update”. The audio version of each post can be heard on radio stations throughout New England every weekday. Mr. Tengdin graduated from Dartmouth College, Magna Cum Laude. He received his Master of Arts from Trinity Divinity School, Magna Cum Laude and received his Chartered Financial Analyst (CFA) designation in 1992. Mr. Tengdin has been managing investment portfolios for over 30 years, working for Bank of Boston, State Street Global Advisors, Citibank – Tunisia, and Banknorth Group. Throughout his career, Mr. Tengdin has emphasized helping clients manage their financial risks in difficult environments where they can profit from investing in diverse assets in diverse settings. - Leave a comment if you have any questions—I read them all! - And Follow me on Twitter @GlobalMarketUpd

One Comment

  1. Dave Stone August 14, 2013 at 5:20 pm - Reply

    So, what is your firm’s presence on FB?

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