A Leap of Faith

By | 2014-09-05T18:20:13+00:00 April 1st, 2010|Global Market Update|

This weekend Apple will ask its customers to take a leap of faith. At least it won’t be a leap in the dark. On Sunday consumers can buy a wifi-equipped iPad from the Apple Store for $500-800. It’s Apple’s attempt to fill the middle ground between the smartphone and a laptop. Tablet PCs have been with us since the ‘90s without ever catching on. Apple is betting that their design and 150 thousand apps will create a new market. They’ve done it before. MP3 [...]